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Matthew McConnell and Hugo

I’ve spent the last 11+ years helping a variety of different companies define, evolve and advertise their brands. From skincare to snack food, business solutions to big tech - I’ve worked on it all, and have loved every minute of it. Whether they’ve been bootstrapped startups or Fortune 50 companies, I figure out what’s missing, not working, or needs improvement, and swiftly make changes.

I consider myself a jack-of-all-trades and master of a few — specifically brand strategy, comms planning and everything social media. I am a leader who enjoys doing the work and getting my hands dirty. I partner closely with my team and clients to create interesting, innovative solutions that help companies achieve measurable success — because at the end of the day, if the only thing to show for it is a write up in AdWeek or a cheaply made trophy, it probably wasn’t worth it.

I’m a coastal Mainer, educated in Boston, now perpetually bouncing between New York City and San Francisco. I’m a card carrying member of the LGBTQIA+ mafia and got married to my husband in September 2022 by the beach near my hometown. I’m a Dog Dad™️ to a cute frenchie named Hugo. I’m in two soccer leagues but I don’t watch sports. I consider myself a foodie with aspiring kitchen skills. I make a delicious mezcal Negroni. And I’m secretly great at video games.

Don’t take my word for it though

“Our partnership crossed the boundaries of traditional creative and strategy collaboration. Matthew really drove our team to develop new and innovative concepts everyday. His skill for working across a group of multi-talented creatives and being able to be an advocate for the client is next level. Any team would be lucky to have him.” — former coworker


“Matt projects a very laid-back quality (I often joked he’d make a natural Californian!), but he is an incredibly hard worker and was always aggressive with deadlines. Even on vacation, if there was work to be done, Matt was always in constant contact.” — former coworker


”In my experience, strategists are usually great thinkers but struggle to deliver on their vision. With Matthew, the picture painted is realistic and compelling, the decks are beautiful and the flash is there, but more importantly, the end result is achieved — and that is why I love working with him.” — former client