Ahmad Tea
A beloved british tea brand sought to drive US market interest
While a household name in EMEA regions, Ahmad Tea needed to break into the US, where they were almost completely unknown outside of anglophiles. With a very traditional image, the brand was struggling to break into the market.
Brighter imagery and bolder statements lead to quicker product trials and customer engagement.
Using a test and learn approach, we developed social and digital content and advertisements aligning with seasonal purchase behavior and relevant tentpoles. After two years of successful year after year growth, the company underwent a successful regional rebranding.
