Duxiana
A luxury legacy brand finds a new opportunity for leadership in a newly crowded category
With brands like Purple and Casper gaining mass popularity and boosting the conversation around sleep, luxury mattress and bedding company Duxiana needed to understand how to articulate their differentiators and defend their place as a leader in sleep science.
Leveraging robust storytelling and thought leadership to reposition and REINVIGORATE a brand.
Insight from interviews and analytics led to the campaign narrative around the importance of sleep for health, fitness, and productivity. This resulted in a new international advertising campaign, a content partnership with Equinox and Furthermore, and refreshed social media creative across paid and organic.
1-YEAR RESULTS:
71% increase in click-through-rate | 41% increase in web form fills | 317% increase in web traffic
