One Medical

Developing a Social playbook to translate a carefully crafted brand across social media channels

One Medical came to my agency with a freshly revised brand completely with stunning illustration and a uniquely-soft tone of voice that they were having trouble translating to their social media assets.

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Developing an always-on social production model to create timely, social-first content efficiently

We developed a robust social playbook that covered everything from the brand persona that determines how they translate their visual identity across social media channels to which emojis are acceptable for use in responses during community management. And then, we got to work on a bi-weekly production model to develop content for full-funnel activation across their various target audiences.