Smartsheet

Activating a group of fanatics to increase advocacy

Smartsheet has an incredible userbase of die-hard fans but was using their organic social channels to try to speak to prospective customers. My agency team and I helped them remedy this approach to instead evangelize this group of users and empower them to help spread the word.

Leveraging existing assets to create net-new content at scale.

We worked closely with the Smartsheet marketing team to develop social content that helped articulate how people utilize the platform beyond Gantt Charts and spreadshets to increase productivity and get more done. We created a program that highlighted customer testimonials, product features, and ‘hacks’ that helped to increase discussion amongst super users across their owned social channels.