Symbi Safari
A safari company seeking to disrupt the travel industry wanted to inspire millennials to explore Africa
Going on safari used to be the go-to vacation for globe trotters and adventure seekers. But as the safari-going generation continues to age and retire their binoculars, the industry has begun to lose its luster amongst vacationers. To make Symbi Safari a success, we had to energize an entirely new generation of safari goers and ignite their imagination.
Finding fast success utilizing hyper-TARGETED Placements, social storytelling, and movement-stopping activations.
We found quick success by creating a robust social and digital marketing program utilizing stories and photographs from the owners of the company along with out-of-home activations in New York City. Within 4 months, the company booked the entire year of trips. It has since been acquired and operates under a new name with the same promise — a fair safari for all ages.